The benefits of including art in the workplace are vast and incredibly valuable, both from aesthetic and psychological viewpoints. Whether it’s a restaurant, a retail outlet, a hotel, a multinational corporation, or especially if your business has a waiting room.
Elegant art that evokes a sense of professionalism, or avant-garde pieces that encourage thought and creativity are immediate talking points. Such art improves the ambience of any surrounding. The benefit to employees, clients and the company itself is explored further below:
Art in the workplace creates a good impression and helps communicate key brand messages
Art instantly and effortlessly creates life by adding a focal point to a space. It can serve as an introduction to the business identity, as it conveys a feeling to its visitors, be it playful, modern, traditional or professional. Art can speak volumes about the values of the brand and communicates a pride in the place of work: a sense of courage, a recognition of shared values, a commitment to quality. It captures the imagination and can instantly impress new clients.
Many corporations have foundations that support artistic endeavors or have invested in various art forms, as encouragement and as their duty to support society and its power of creativity and courage.
Art in the office can improve staff retention rates; it makes them happier and less stressed
Several surveys over the last few years have shown that the right artwork can enhance the work environment. Employees are more relaxed in offices that display artwork. This, in turn, leads to better morale, increased productivity and lower absenteeism which mutually benefits both employers and employees. A workplace that is inviting and fun can be a boost to the creative impulses which is often the cornerstone of a company’s profits.
Especially during times of crisis, such as the ongoing Covid-19 pandemic, when the outside world is in an uproar, a space that offers a respite through art…one that is tranquil, relaxing and timeless, can allow staff and clients to unwind. Art humanizes a clinical workplace, and can radically alter the first impression created.
Art stimulates employees and encourages creativity.
Art in the workplace can forge deeper connections between fellow employees, by encouraging conversations and discussions. Additionally, the psychological and physiological benefits of art are well documented. Just as being in nature can simultaneously stimulate and soothe, the right art pieces can transport the viewer to a different state of mind.
A good piece of art is more than just a decoration. It challenges you intellectually, ignites this alchemy between intellectual and emotional capabilities and can shift your world views and preconceived ideas, reminding you of what is possible.
“Art should be like a holiday: something to give a man the opportunity to see things differently and to change his point of view.” – Paul Klee
With any work of art, you can sense the time, effort, and skill that went into its creation. It conveys a message of courage and perseverance. When an art piece appeals to you, you want to know more about the artist, their inspiration, regardless of whether the artist is supporting a cause, or is conveying a personal sense of reality. Artists are passionate people and by doing what they love, they inspire and awaken the passion in the hearts of others. Such passion can be contagious in profound ways.
Art, like nature, is significant in its ability to transport the viewer to a different plane altogether – mentally, emotionally, and spiritually.
Art can be a long term investment
Finally, art can benefit the profit margins of a company indirectly, by enhancing the well-being of staff and enhancing the brand value of a company. Or, it can be a direct investment that pays dividends down the line. Many companies invest in art as a precautionary measure against the dynamics of more conventional methods. It can be a relatively inexpensive investment that improves the bottom line as opposed to the more volatile nature of conventional investment opportunities.
What kind of art to choose?
Think of the vision you want to project and choose boldly. For a working environment, you may not wish to go with a high level of visual complexity because it might overcome rather than enhance. Consider figurative art instead of abstract. Depending on your vision, you could choose something:
– Elegant (like black and white photography)
– Perseverant and graceful (sport, dance, effort)
– Aesthetic (respecting your color theme)
– Zen (nature or a floating object)
– Dynamic (cities, architecture, futuristic)
– Human (generations of people, people taking care of each other)
Clementine de Forton Gallery offers both consultancy and rental services. We can provide ideas and resources for the strategic incorporation of art in your workplace that would best serve the needs of your employees, your clients, and your spaces.
This article was inspired by a previous publication that may be found here.